{"id":8524,"date":"2019-03-04T07:38:49","date_gmt":"2019-03-04T07:38:49","guid":{"rendered":"https:\/\/rugby.supersportschools.com\/craven-week-left-orphaned-after-divorce-between-coca-cola-and-saru\/"},"modified":"2019-03-04T07:38:49","modified_gmt":"2019-03-04T07:38:49","slug":"craven-week-left-orphaned-after-divorce-between-coca-cola-and-saru","status":"publish","type":"post","link":"https:\/\/test.ssschoolsplus.co.za\/?p=8524","title":{"rendered":"Craven Week left orphaned after divorce between Coca-Cola and Saru"},"content":{"rendered":"<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\" alignleft size-full wp-image-8432\" style=\"margin: 0px 10px 5px 0px; float: left;\" src=\"https:\/\/rugby.supersportschools.com\/wp-content\/uploads\/2018\/10\/CocaColaYouthWeeks.png\" alt=\"CocaColaYouthWeeks\" width=\"400\" height=\"227\" \/>One of the longest-running sponsorships in South African sport came to an end last year. <\/span><\/p>\n<p><span style=\"color: #000000;\">The biggest annual school rugby tournament in the world the Craven Week is without a sponsor after Coca-Cola and Saru decided not to renew their long-standing relationship after 35 years.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">The cancellation of the sponsorship was confirmed by the chairman of the South African Schools&#8217; committee, Noel Ingle.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">Coca-Cola&#8217;s sponsorship included the other youth weeks of Saru as well as being the main sponsor of the South African Schools&#8217; side the last couple of years. Apparently Saru also didn&#8217;t renew the contract with the beverage company as the supplier of soft drinks in SuperRugby.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">Coca-Cola first sponsored the Craven Week back in 1984 in Bloemfontein. The sponsorship was a couple of million rands per year. Before 1984 the festival of rugby was sponsored by Toyota for a couple of years.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">The tournament was broadcasted by SuperSport each year and Coca-Cola as one of the biggest brands in the world was surely not unhappy about the exposure they&#8217;ve received through the partnership. According to sources Saru wanted to increase the sponsorship package by more than the annual increase of about 10%.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">According to sources Saru is still searching for a replacement title sponsor for this year&#8217;s Craven Week that will be hosted at Grey College in Bloemfontein. Saru also shared the terrible news last week that the Springbok Experience at the V&amp;A Waterfront in Cape Town will close down.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">The longest sponsorship of sport in South Africa is Coca Cola&#8217;s of the annual Khaya Majola cricket week. Last year&#8217;s tournament in Cape Town was the 40th anniversary of this partnership between Cricket South Africa and Coca-Cola. The cricket week was known as the Nuffield Week when the sponsorship started and is known in cricketing circles as the Coke Week.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">[powr-comments id=&#8221;59790dc1_1551683772546&#8243;]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the longest-running sponsorships in South African sport came to an end last year. The biggest annual school rugby tournament in the world the Craven Week is without a sponsor after Coca-Cola and Saru decided not to renew their long-standing relationship after 35 years.&nbsp; The cancellation of the sponsorship was confirmed by the chairman [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/test.ssschoolsplus.co.za\/index.php?rest_route=\/wp\/v2\/posts\/8524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.ssschoolsplus.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.ssschoolsplus.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.ssschoolsplus.co.za\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/test.ssschoolsplus.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8524"}],"version-history":[{"count":0,"href":"https:\/\/test.ssschoolsplus.co.za\/index.php?rest_route=\/wp\/v2\/posts\/8524\/revisions"}],"wp:attachment":[{"href":"https:\/\/test.ssschoolsplus.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.ssschoolsplus.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.ssschoolsplus.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}